January
Centennial clients will have an additional line free of charge
$360anual savings for Centennial Customers
San Juan, January 16, 2008 – Until February 15, 2009, All customers of Centennial de Puerto Rico who decide to add an additional line to their UNLIMITED Plan within the $29.99 rate will receive a credit in their bill for that additional line for the first 12 months of the contract.

“Centennial de Puerto Rico acknowledges that, in order for Puerto Rico to move forward, we all have to make a contribution. That is why we are willing to invest to relieve our client’s economical load”, said Moira Tamayo, Vice President of Marketing at Centennial de Puerto Rico. “It is our commitment to offer the most competitive rates in the market with the support of a reliable network and the greatest coverage”, she noted.

In case the client chooses another plan with a different rate, Centennial will credit $29.99 to the monthly fee of the additional line and the client will be responsible for the difference between the credit and the monthly cost of the additional line. For example: the client will be able to take 2 lines with local unlimited voice included, unlimited long distance and unlimited text messages within the Centennial network for only $24,99 approximately for each, or 2 lines with unlimited local voice, unlimited long distance, unlimited text messages within the Centennial network and roaming for only $34.99 approximately for each.

This offer is available for those clients who renew their contract, make new activations and, for actual clients with a contract that will expire within 90 days.

Febraury
Come together over prevention
San Juan, February 21, 2009 – In an alliance that pursuits the eradication of violence out of our schools and communities, education professionals from various public schools, together with coordinators from the Boys and Girls Club of Puerto Rico (BGCPR) were trained today by the Chana and Samuel Levis Foundation (FCSL). The workshops were about the prevention of guns in schools; “Arm yourself with courage, speak up”. The initiative, sponsored by Centennial de Puerto Rico, is part of a public service campaign which purpose is to empower the students so that they denounce anonymously situations involving fire arms to the private line 1-877-70-VALOR line (1-877-708-2567).

“At Centennial we want to make a contribution to Puerto Rico; we want the Island to be free of violence, that is why we are training these teachers so they can get across the message of mediation and peace to all our youth” said Moira Tamayo, Centennial’s Marketing Vice President. “The workshop is an excellent opportunity and it will provide the teachers and coordinators with important tools for the prevention of violence. They will pass off these tools to their students so that they can arm themselves with courage and report the threats”, she noted.

During the workshop, around twenty members of the scholar community composed by teachers, social workers, counselors and directors, as well as prevention coordinators from the seven club houses of BGCPR, were advised on how to offer the students forums where they could discuss openly their worries in regards to violent situations involving fire arms, as well as possible answers to this social problem. The workshop included a session in which violent situations were described from the experience of two persons who had the opportunity to anticipate the situation and both handled it differently: one person decided to speak up in order to try to avoid a possible tragedy, while the other person decided to keep silence. This is how the staff received the strategy to motivate the students in order for them to make the analysis of options to prevent and avoid these types of incidents. They also received training on creative management of conflict.

Mariely Rivera Hernández, Executive director of FCSL pointed out “School violence is one of the most common displays of violence in modern society. Preventing this violence will take courage in order to stop the presence of weapons in school environments. The initiative “Arm yourself with courage, speak up” is a significant contribution to a healthy coexistence in our schools and it is instrumental to the spirit of the Chana and Samuel Levis’ vision and mission”.

Participants received the material to start the implementation of workshops in their respective workplaces. They urged the kids to start using the line if they knew about any violent threat in their schools or communities. They were also informed that the material was available through the Internet at www.armatedevalor.org.

In the same way, Mayra Diaz, Director of Development of the BGCPR said, “the BGCPR is very excited of becoming an important part of the initiative, because these workshops will bring on the necessary tools to spread the word among all participants about violence prevention”.

To prevent violence, 1-877-70-VALOR (1-877-708-2567).
Toll free hotline available for students in Puerto Rico since August 2008. We have received 655 calls from which 44 have reported a real threat of violence. Many of the calls have been information requests about the initiative, a normal behavior among teenagers. The telephone line, which is anonymous, was created for teenagers who know inside information about violent events such as weapon threats, school riots, school fights or even single violent events; these threats can be reported in a totally confidential way.

March
Centennial official provider of voice and data servicies of PR Open 2009
Río Grande, Puerto Rico- March 4, 2009 – Centennial de Puerto Rico renew its commitment, as the official provider of telecommunication services for the Puerto Rico Open 2009, one of the 47 tournaments of the “Professional Golf Association” (PGA) series Tour.

This year Centennial’s commitment has been extensive to Wilfredo Morales, one of the Island’s main representatives in the event. Morales is the second ranked professional in itinerant golf qualified for the PGA Tour. A player with more than 10 years of experience and has represented the Island in multiple tournaments around the world where he has achieved outstanding results, including one championship.

“We are tremendously committed to this event; we recognize it’s an extremely well-organized and successful sport event. At the same time, it presents Puerto Rico to a million potential visitors. To include Wilfredo in this effort will broaden this range through his representations in world-class tournaments”. stated Carlos Blanco, President of Centennial de Puerto Rico.
As in the PR Open 2008, Centennial is the official telecommunications provider in the golf course, providing voice and data wireless communication services in different areas of the course.

In addition, Centennial has selected 4 ‘Blu Spots’ strategically located through the course at the Trump International Golf Club in Río Grande. The spots will make communication easy for tournament spectators. These “Blu Spots” provide voice service and Wi-Fi connection for data transmission, very convenient for local and international press. On the other hand, the company will provide phone units in each of the stations for those present who request communication services, since spectators are not allowed to access cell phones as per tournament rules. Centennial will operate Cell Locker, a place where spectators will check-in their cell phones upon arrival to the event and pick-up at the end. Also, there will be automatic teller machines (atm) in the course.

Centennial is also providing “My Leaderboard”, a service for electronic devices that, wirelessly, shows score updates and player movement through the course. Also, fixed voice lines will be available, dedicated Internet allowing transmission of the event notes, Homephones, Instant Internet equipment and services for the Golf Channel Center of Operation. All connection will be installed through optic fiber and automated for uninterrupted service during the entire event.

April
Centennial announces its online store for BlackBerry App World
San Juan,  April 2, 2009- Centennial de Puerto Rico announced that from today owners of any BlackBerry Smartphone model will be able to download free of charge the new BlackBerry application BlackBerry App World™, which will let them access a full catalog of personal and business solutions. The application will access new options on a weekly basis; this will give the user a unique opportunity to discover new solutions for every aspect of life. BlackBerry App World™ will offer 1,000 program during the first week, including games, music applications, as well as Facebook, MySpace, Yahoo Messenger, ICQ, Pandora, Google Talk, transmissions from the financial agency Bloomberg, The New York Times or MTV.

“With the online store, Centennial customers owning a Blackberry will have, available in their cell phones, a range of alternatives that will facilitate their access to services and Internet products”, said Naji Khoury, senior vice president of marketing and business development at Centennial de Puerto Rico. “Having all these services and applications through the best coverage network and with EVDO-Rev transmission speed makes it a great experience for Centennial customers”, finished Mr. Khoury.
In addition, it will have a key word search engine that will make it easy for users to read other users’ descriptions and opinions about solutions before downloading. Another modality of this application is that users can make recommendations about solutions via text messaging or BlackBerry® Messenger and save it in a personal file called My World. BlackBerry App World™ lets you buy solutions or simply use the ones that are free of charge. Customers can download this application by visiting the web page for BlackBerry at www.blackberry.com.

Give your cell phone for good cause
San Juan, April 21, 2009 - Centennial de Puerto Rico announced today that the new campaign for cell phone recycling “Celu Recicla” is about to start. The campaign has two purposes:  to make a contribution to the environment by preventing that these devices end up in landfills and, at the same time, to make a donation to the non-profit organization Boys and Girls Clubs de Puerto Rico (BGCPR) with the money collected from the recycled equipment which will be sold to an electronics recycling company.

“At Centennial we are proud to contribute to an environmental cause while helping a non-profit organization such as the centers of Boys and Girls Club de Puerto Rico (BGCPR) with the money collected from the sale of recycled equipment”, said Moira Tamayo, marketing vice president of Centennial. “We want to exhort our customers as well as the general public to take their old cell phones to our stores, so we get together in helping out the environment and also collaborating in the education of our children,” she said.

Celu Recicla will be in effect until June 30, 2009. Customers and public only have to hand in their old devices, including batteries and accessories (the equipment does not have to be from Centennial). Afterwards, the equipment will be send to a reseller. The functioning equipment will be distributed through markets around the world if not, it will be sold in parts. Any person taking a cell phone to Centennial for recycling will receive 15% discount when buying any accessory.

“At Boys and Girls we’re very excited with this initiative in which Centennial will donate all the profit from these recycled cell phones to the Boys and Girls Club”, said José Campos, executive director of the Organization. “We urge the public to hand in any equipment they don’t use in order to collaborate with the important mission that the Boys and Girls Club of Puerto Rico carries out with our children,” noted.

“We want to celebrate that April is the month of planet Earth and make our contribution to the environment, and what’s better than incorporating a recycling program like Celu Recicla where every Puerto Rican can contribute with two important causes in only one action” finished Tamayo.

Also, during May, Centennial will add a new cell phone model: the Nokia 3606. This cell phone has been called eco-friendly because of its composition. Its surface doesn’t have nickel in order to provide a pollutant-free environment once its service life is over. The model will be available in Centennial stores.

June
Centennial wins the “Oscar” of Public Relations
The program Arm yourself with courage, speak up has won the Silver Anvil award and the Bronze Anvil award of the Public Relations Society of America

San Juan, June 10, 2009 – The program Arm yourself with courage, speak up developed by the local public relations firm PR Links for Centennial de Puerto Rico and PAX USA won the Silver Anvil award from the Public Relations Society of America (PRSA). This award is given every year to organizations that have successfully managed their communication programs through a public relations strategy combining creativity and effectiveness. The company also received a Bronze Anvil award for the TV spot in the category of public service.

A total of 893 pieces were evaluated, from which 125 resulted finalists and 59 were awarded. The program have been awarded in the category of Multicultural Programs and it competed directly with an effort of the US Marine in which they educate the Iraqi population about the military presence in their country.

“Arm yourself with courage, speak up”, the only program in Puerto Rico awarded with a Silver Anvil since 1977, is a violence prevention program that provides teenagers with tools to prevent weapon related threats in their schools and communities. It consists of a confidential toll free line supported by a massive public service campaign, as well as an educational initiative for middle and high schools students in their communities. Organizations collaborating in this program include The Department of Education, Illegal Weapons Bureau, Boys and Girls Club of Puerto Rico, Chana and Samuel Levis Foundation and the media. As of today, and only 10 months after its implementation, 864 calls have been received and 48 violent incidents with weapons in schools and communities have been prevented.

In addition to winning the Silver Anvil award, the 30-second TV spot developed for the campaign won a Bronze Anvil; an award that recognizes strategy effectiveness in a public relations campaign. Is the first time that Puerto Rico wins such an award. Latitude Films produced the TV commercial in Puerto Rico.

The Silver Anvil awards are for Public Relations what The Oscars are for the filming industry. Established in 1946, at present, 59 categories and subcategories have been awarded. The program “Arm yourself with courage, speak up” is included in the Public Relations Multicultural program for government, associations and non-profit organizations. The organization receives and evaluates initiatives and program from the entire nation, including local, national and international initiatives. This year a jury of 139 members practicing public relations evaluated the pieces.  

PR Links Communications is a public relations and strategic consulting firm established in 2006 by E. Tomás Dardet APR, public relations professional certified by PRSA and previous recipient of a Silver Anvil Award of Excellence for his work in “Descubre el Regalo que llevamos dentro” for the American Red Cross in 2006. The firm manages accounts from various industries including Universidad Politécnica de Puerto Rico, Centennial de Puerto Rico, British Virgin Island Tourism Office for Puerto Rico and Latin America, Oracle,  Abbott and the Ambassador Program of the Puerto Rico Convention Bureau.

Centennial is ready for Hurricane season
San Juan, June 16, 2009 – Customers from Centennial de Puerto Rico can feel safe that their communication will not be affected if an atmospheric phenomenon hits the Island this hurricane season. The company announced that it counts with the necessary infrastructure; the network is prepared and connected to underwater cables and fiber wires that provide coverage over coverage. It was also announced that the company would implement a crisis management program in case the service is interrupted in order to reestablish it in a minimum period of time due to the amount of generators and batteries that the company owns.
“We are continuously looking for resources and spending a significant amount of time preparing for the hurricane season. Initiatives to strengthen our network and support systems, periodic inspections and employee trainings”, said Ignacio Angulo, executive vice president for engineering and network maintenance at Centennial de Puerto Rico. “As leaders in the industry we are aware of the big responsibility we have with our clients and business partners, including other providers, who rely on us to offer their services’, he mentioned.

Likewise, Centennial’s network owns connection to various submarine cables and fiber wires that provide coverage over coverage. These 15 redundant wires in the network guarantee the communication of the more extensive optic fiber network in the Island.

“We have qualified personal throughout the Island 24/7 during the year ready to fulfill our clients’ needs”, explained José Ángel López, senior manager of corporate communications at Centennial. “In case of an emergency, customers can call directly our Call Center at 787-717-9500, Monday through Friday from 7:00am to 11:00pm, Saturday from 8am to 10pm and Sunday from 10am to 7pm. In case of a particular situation the hours of the Call Center could be extended for the benefit of our clients”, he finished.

Centennial launches new strategy for unlimited combinations
San Juan, PR, June 25, 2009 – Convenience and flexibility are the key characteristics of a new initiative from Centennial de Puerto Rico, which allows customers to design their own service package based on their needs. It offers discounts based on the amount of lines and services requested. 
  
“In a continuous effort to reward our loyal customers, we are consolidating our position as the leaders in integrated telecommunication solutions. We are the only carrier providing all the services within one company, the more services the more savings. Centennial offers mobile communications with voice and data capacity, residential telephones, broadband Internet services in mobile and fixed formats. It’s easy for our clients to design their packages based on their specific needs while saving in their bill. The result is simple: more value for their money”, said Naji Khoury, senior vice president of marketing and business development at Centennial de Puerto Rico.

The strategy relies in three important principles for the customer:
First, convenience: recent studies show that many clients subscribe to various services with different companies and don’t have control of their expenses because statements arrive at different times of the month. By consolidating all your telecommunication services with one provider, you will be able to control your time and your expenses with one call or one visit.

Centennial customers will save in two ways: receive discounts when adding additional lines to your account or by combining two or more services. The more services and additional lines represent more savings.

The second principle is flexibility. “We listen to our clients; they look for flexibility in the terms and conditions of their contracts. They can enjoy excellent rates and services, irrespective of having a 1 or 2 year contract”, added Khoury.
Centennial is also capitalizing in one of its main strengths: its network reliability. The company is well known for its excellent signal and coverage. At present, we have 436 cells throughout the Island, a number that is constantly growing bigger allowing the company to reach 90% of the total coverage.

To support the program, the company is launching a new marketing and advertising campaign that will include the creativity of its clients. “Everyone has different needs of communication and different budgets, which is why we stop creating packages and let the clients developed their own packages. Likewise, we will give them participation in the design of our advertising by inviting them to share ideas on the perfect plan through our advertising campaign”. said  Moira Tamayo, vice president of marketing at Centennial de Puerto Rico. The campaign will consist in ideas submitted by the clients to the web page www.micombinacion.com, where the clients will make a perfect and customizable combination of services with graphics elements and photos.
For more information go to www.micombinacion.com, visit our web site, www.centennialpr.com or call 787-717-9500.

August
New Motorola Evoke QA4 exlusiveluy at Centennial

San Juan, August 3, 2009 – Centennial de Puerto Rico recently announced the launching of the new Motorola Evoke QA4, a cell phone with EVDO Rev A speed, it provides high-speed communication, send emails, high-resolution photos, videos and real-time applications, among others. It will be available in all stores and kiosks throughout the Island. Motorola Evoke fits the new
I-LI-MI-TADAS combinations and the savings related to the addition of new services.

“With the new model Evoke QA4 we continue to expand our mobile offer to all our clients and we are the only company in Puerto Rico carrying this model,” said Moira Tamayo, marketing vice president at Centennial.
In addition, the Evoke QA4 is a touch-screen cell phone with large 2.8” display that offers easy access to mobile functions. It comes with internal storage capacity and optional external SD card memory. Camera with 2.0 megapixels for photos and videos.